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Visible Measures

Online Video Measurement Platform Visible Measures Raises $13M


Visible Measures, a third-party online media measurement solution for advertisers and publishers, is announcing $13 million round of funding, led by DAGVentures with participation from new strategic partner Advance Publications (owners of Condé Nast), General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. To date, Visible Measures has raised over $45 million in total funding.

Visible Measures offers a platform through which advertisers can measure the effectiveness of a digital ad campaign, and provides an in-depth look into how how online viewers interact with video content and how that content spreads across the Web.


Frontend Developer /

cloudControl is looking for a frontend developer for its Berlin office who is passionate about the web as a platform in general and the HTML5 webstandard especially. You will be in charge of designing and implementing cloudControl’s public facing web apps including the management console. If you strive to build the perfect web app to help other developers build and manage apps in the Cloud, then please apply! You will be joining an international and growing team that is as passionate about web development as you are.


design and implement the best interface for developers to control the cloudControl platform


  • strong HTML5 and CSS knowledge
  • Javascript knowledge with at least one framework (e.g. jQuery)
  • mobile experience a plus
  • PHP, Python or Ruby knowledge a plus
  • basic design and Photoshop skills a plus


cloudControl is a PaaS solution made in Germany. We’re always striving to give developers the best foundation to build awesome stuff for the web.

K-lab Internship Marketing Social Media / K.lab Berlin

What you need (bank accout,  its a paid internship)

    • Experience in marketing, especially social media marketing
    • A good understanding about the social media universe including Twitter, Facebook, YouTube, Google+, etc. and how these channels can be used with professional aims
    • Knowledge about WordPress, Facebook page management & video blogging
  • German – not necessarily as your mother tongue, but on an advanced working level
  • Ability to write professional yet easy to read texts in English and German
  • Full-time availability to work in Berlin for at least 3 months, starting as soon as possible
  • Some knowledge about the German education system/industry is a plus

What you will do:

  • Marketing operations, with focus on the social media and online strategy
  •  Build and manage a professional blog and an online community of teachers
  •  Frequently create and manage high quality content for the company brand and its product
  •  Keep track of the development of our social media channels and translate
  •  them into recommendations, ideas and strategic adjustments

What you will get:

  • The chance to promote an interesting start-up and an innovative product
  • Firsthand experience, feedback from executives and true responsibility
  • A fair remuneration for your work
  • A fun, creative, and passionate team to work with 🙂
  • Berlin (Kreuzberg)! …we work in the heart of Europe’s most vibrant city

Send your complete & creative CV to

About K.lab Berlin
K.lab Berlin is a start-up developing web-based applications for the education sector. We thrive to change the way education works by developing tools that make learning and teaching processes simpler, better, and more enjoyable. Our goal is to leverage modern technologies to help teachers and students get better results from their daily routines. We are focused on a sustainable growth model, backed by a prestigious German publisher dedicated to implement meaningful ideas for better education.

Facebook launches : read-button

Facebook is planning for ways to surface personal content better. Facebook will introduce new buttons on the wall that will begin introducing some granularity to the “Like” concept. We’re told these new buttons are “Read,” “Listened,” “Watched.” The network will also soon launch new social commerce buttons like “Want” following the introductions of the aforementioned buttons.

It’s important to qualify that this is from a source (and not from Facebook) but from what we hear, Facebook users will be able to click Read, Listened, Watched on content in their news feed. And soon, “Want” as well.

And it’s unclear what will happen to the Like button and how these new buttons will affect the Like button. And we don’t know what Facebook will do with this data, but there is so much the networkcould do with the data from these buttons.  It seems pretty obvious that ad targeting would be a huge opportunity as well as the capability of delivering a more personalized experience for users. Not to mention that brands, retailers, entertainment companies and other businesses will be able to gain segmented data around the Like.

If all of this is starting to sound a bit like Facebook’s infamous Beacon project, it shouldn’t be too surprising — from what we’ve heard a key part of these new Facebook features is to provide Beacon-like functionality in terms of auto-populating News Feed stories based around intent and actions. But they’ll do so without the advertising and privacy ramifications. At least for now…

The introduction of these new, granular buttons would certainly add more depth to content surfaced by media sharing apps as well as from retailers, which is in line with previous reports of what’s being launched. We’ll keep you updated on what else we hear is in the pipeline for f8

Google wallet

Google Wallet, if you recall, allows you to pay for products in the real world by tapping your NFC-enabled Android phone against a compatible card reader.

Now, there’s a bit of a catch: even if you’ve got an NFC-enabled Android phone, you might not be able to dive into Wallet just yet. Google is initially launching Wallet exclusively on the Sprint Nexus S, leaving AT&T/T-Mobile/etc. Nexus S owners waiting for their little taste of the future.

Bummed by the limited launch? Don’t be. This somewhat-cautious approach is really the only way they could do it: NFC is still a relatively new technology, with a complicated network of partners, and, most importantly, involves your money. Google is really the first company with the power to move the world towards NFC — but even for them, it’s going to be something of an uphill battle, and they’ll have to take things one small step at a time.

Fortunately, Google also just announced their next leap: support for Visa, Discover, and American Express cards.

In today’s release, Google Wallet supports just two payment methods: Citi MasterCards, and a Google Pre-paid card which anyone with a credit card can fill and use. With the announcement that they’ve licensed the aforementioned trio above, however, Wallet should evolve to support just about any card you’ve got.

Got a Sprint Nexus S? Ready to get to spending like some crazy time tourist? All you need to do is ensure your handset is turned on. Wallet is being rolled out to hands automatically, so no Marketplace download is necessary. As a nice little bonus, Google will kick down $10 on a Google Pre-paid card to anyone who gives Wallet a try by the end of the year.

Review Etsy conference

Etsy holding its first ever conference in Berlin, was a hands-on gathering for small business owners who want to connect with their peers, learn the skills to find success and independence, and be part of the movement to build human-scale economies.

Decades of an unyielding focus on economic growth and a corporate mentality has left us ever more disconnected with nature, our communities, and the people and processes behind the objects in our lives.

We think this is unethical, unsustainable, and unfun.

However, with the rise of small businesses around the world we feel hope and see real opportunities: Opportunities for us to measure success in new ways… to build local, living economies, and most importantly, to help create a more permanent future.

Join us, and learn the skills to help you succeed with your small business and hear the words that will inspire you do so.


Will the conference be in German?
No, this is an international event, and all sessions will be held in English and relevant to small businesses around the world.

What will it cost to attend?

Tickets are an affordable 85 Euros for the weekend.  Unlike most conferences, this is not a money making undertaking or an event for marketing people to drum up new business for their corporate employers. Hello Etsy is a gathering for individuals, most of whom are working out of their homes.

Are things only happening in Germany?

We know many of you will not be able to make it to Berlin. Therefore,  we will be hosting satellite events in cities around the world. Most keynote sessions will also be broadcast via the web, and downloadable workshop guides will be available.

Google buys

a German Groupon clone launched in Berlin in December 2009, has been acquired byGoogle, the company says in a message on its website (see below). TheNextWeb reported the acquisition first (in English, at least).

Google hasn’t yet announced or confirmed the acquisition. DailyDeal did not disclose the financial terms of the agreement.

DailyDeal was founded by two brothers, Fabian and Ferry Heilemann, who will both stay on board.

The company offers visitors daily deals in Germany, Austria and Switzerland.

DailyDeal has raised over $10 million from VC firms Mangrove Capital Partners and Adinvest, as well as angel investors like Stefan Glänzer (an early investor in, Michael Brehm (Ex-StudiVZ) and Jochen Maaß.

Update: a source says Mangrove and Adinvest didn’t end up investing in the company, despite what has been publicized (including, by DailyDeal itself). Other investors did include Insight Partners and Rebate Networks. Confusing.

The company made an acquisition of its own last year, snapping up rival Reduti.

DailyDeal’s announcement:

“When DailyDeal was founded in Berlin back in December 2009, there was just two of us. Since then, we have seen tremendous growth, as people throughout Germany, Austria and Switzerland have used DailyDeal to find local deals on their favorite restaurants, travel destinations, entertainment venues and retail outlets.

Our team has grown too, and with it, our vision for DailyDeal. We see great opportunity to better connect businesses with consumers on a much larger scale, and we have found a team that shares our vision.

That’s why we’re excited to announce that we’ve been acquired by Google! What began as a two-person startup less than two years ago has transformed into a trusted platform to connect businesses with consumers. By combining our expertise with the Offers team at Google, we hope to expand our efforts to provide even greater deals to consumers.